La Tortilla Bendita - SXSW Activation

If there's anywhere that blessed tortillas would create a cult-like following, it's Austin, TX.

In order to promote Archer Malmo ad agency’s expansion to Austin during SXSW 2016, we created the La Tortilla Bendita cult and changed the way that we stuff our faces with our faces.

The campaign got us lots of awards, lots of press, and numerous new business leads.

 National 2017 ADDYs:
Silver
Advertising Industry Self-Promotion, Ambient Media
Advertising Industry Self-Promotion, Integrated Campaign

District 10 2017 ADDYs:
Gold
Tortilla Bendita
Silver
Archer Malmo, Tortilla Bendita

Austin 2017 ADDYs:
Silver
Out of Home & Ambient - Tortilla Bendita
Cross Platform - Archer Malmo Tortilla Bendita
Bronze
Sales & Marketing - Tortilla Bendita Tarot Cards
Out of Home & Ambient - Tortilla Bendita Posters
Elements of Advertising - Archer Malmo Tortilla Bendita Logo

 La Tortilla Bendita Awards Video from Laura Messer on Vimeo.